NEWS
Why January is Won in November
People come back in January more open to new goals than at any other time of year. Researchers call it the fresh start effect. But with engagement falling and only about half of employees clear on what’s expected of them, that energy needs somewhere to go. Here’s why your kick off is the moment, and why it’s planned in November.
If AI does the junior work, who becomes senior?
Dr Serene Koh from Singapore's Behavioural Insights Team joined our latest Marketing Roundtable to talk AI adoption. What we got was a masterclass in trust, identity, and why skipping the junior grind today might cost you tomorrow.
15 lessons from 15 years of CAPITAL-e
Fifteen years of building CAPITAL-e has taught us a lot. Andrew Everingham and Cara Hamann reflect on the instincts, lessons and occasional hard-won truths that have shaped the business, the team and their journey so far.
What is the feel economy and why does it matter?
Andrew Everingham explores the “Feel Economy” and why creating genuine human connection is becoming more valuable as our world becomes increasingly digital.
Fascinating finds from a fascinating mind: Matt Jones, Four Pillars Gin & Creative Strategist
What can Four Pillars Gin teach us about brand, attention and experience? We sat down with Co-Founder Matt Jones to explore the ideas behind the brand – and came away with plenty to think about.

