NEWS

Katie Brooke Katie Brooke

Why January is Won in November

People come back in January more open to new goals than at any other time of year. Researchers call it the fresh start effect. But with engagement falling and only about half of employees clear on what’s expected of them, that energy needs somewhere to go. Here’s why your kick off is the moment, and why it’s planned in November.

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Katie Brooke Katie Brooke

If AI does the junior work, who becomes senior?

Dr Serene Koh from Singapore's Behavioural Insights Team joined our latest Marketing Roundtable to talk AI adoption. What we got was a masterclass in trust, identity, and why skipping the junior grind today might cost you tomorrow.

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Katie Brooke Katie Brooke

15 lessons from 15 years of CAPITAL-e

Fifteen years of building CAPITAL-e has taught us a lot. Andrew Everingham and Cara Hamann reflect on the instincts, lessons and occasional hard-won truths that have shaped the business, the team and their journey so far.

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