THE REVENUE MARKETING FRAMEWORK WITH LJUBICA RADOICIC – PART 1
Welcome to our exclusive Webinar Mini Series - The Revenue Marketing Framework with Ljubica Radoicic. Join us for a comprehensive four-part series, which will take you through everything you need to know about creating an effective and sustainable revenue marketing engine.
About Ljubica Raidocic
Ljubica is a B2B marketing legend. We first met her at the B2B Marketing Leaders Forum in Sydney and recently saw her present her marketing maturity framework in Melbourne. Judging by the audience's response, her thinking deserves to be shared with other B2B leaders. We’re delighted to have her present a mini-series based on the book she’s recently co-authored: 'Ascending Growth: Improve Customer Value. Drive Business Growth. Elevate Your Career.'
Throughout her career as a senior marketing leader and strategist, she has worked with leading companies in tech, professional services, and industrial/construction sectors.
Part 1: Revenue Marketing Maturity Framework
The first part will take a deep dive into the Revenue Marketing Maturity Framework and will provide the following:
Define Revenue Marketing
Assess where your team is along the path of going from traditional marketing to a more sophisticated framework
The importance of value realisation
An outline of the four stages companies must go through to maturity
Characteristics and metrics relating to each stage
In the next part, Ljubica will bring to light the Revenue Generation Engine. This comprehensive view will provide valuable knowledge on where and how to focus your resources in order to maximise returns.
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The Revenue Marketing Engine with Ljubica Radoicic - Part 2
The Ascending Growth Method with Ljubica Radoicic - Part 3
The Growth Experience with Ljubica Radoicic - Part 4
