Smartsheet Summit APAC

Scaling a Customer Conference Across Asia Pacific

Following the success of Smartsheet Summit in Australia in 2024, Smartsheet partnered with CAPITAL-e to scale the program across Asia Pacific in 2025, extending into Singapore as part of a broader global rollout.

The challenge was to grow the event without losing what made it valuable, practical learning, strong peer connection and meaningful engagement with the Smartsheet product.

Designing for Learning and Connection

Each Summit delivered a full-day conference experience with tiered breakout sessions, guest keynote speakers and customer-led storytelling. Content was structured to support attendees at different stages of Smartsheet maturity, from introductory users through to advanced practitioners.

Evolving the Experience Year on Year

Building on insights from 2024, CAPITAL-e elevated the 2025 experience by introducing a centralised demo hub, improving attendee flow and enabling more personalised product conversations. Enhanced branding and the addition of an MC sharpened the energy and pacing of the day.

Networking receptions closed each event, blending professional value with moments of delight and informal connection.

Measurable Impact

Attendee targets met across all cities
34% year-on-year increase in show rate in Melbourne
Strong positive feedback on keynote content and demo hubs

Smartsheet Summit APAC demonstrated how a well-designed B2B customer conference can scale regionally while still feeling relevant, human and high value.

Client testimonial

“As a small marketing team launching our first Summit events in 2024, finding a great partner was essential to help us deliver a high-quality experience for our attendees. CAPITAL-e truly came through, working as an extension of our team, collaborating smoothly across time zones with our internal creatives on the on-site branding, and staying closely aligned with us throughout the entire project, quickly addressing inevitable challenges that came up along the way and putting forward resolutions.

CAPITAL-e are a pleasure to work with from start to finish. We’re incredibly grateful for their expertise and support, and our most important events were seamless working with the incredible team.”

— Courtney Phillips, Senior Field Marketing Manager, Smartsheet