Google Cloud Activation in a Box

An immersive workplace activation designed to spark new ways of working

To celebrate the partnership between Woolworths and Google Cloud, CAPITAL-e delivered a unique in-building activation designed to inspire employees and drive adoption of Google’s workplace tools.

The objective was to create a functional, high-impact space that encouraged Woolworths team members to rethink how they collaborate and work using G Suite. Google Cloud needed an activation that was both practical and visually compelling, something that could stop people in their tracks while clearly communicating the value of its products.

Designing an Experience Employees Could Step Into

CAPITAL-e designed and built a custom shipping container-style installation that functioned as both a meeting space and an interactive showcase for Google Chrome products and Google Cloud technology. Positioned prominently in the Woolworths building foyer, the container became a bold physical expression of the partnership and an inviting space for discovery.

Inside, employees were able to engage with interactive displays and explore collaborative working environments that demonstrated how Google tools could enhance productivity, creativity and connection.

Driving Engagement and Culture Change

The activation successfully captured attention and created a sense of excitement around new ways of working. By bringing Google Cloud’s offering to life in a tangible, walk-through environment, the experience helped Woolworths employees better understand the potential of G Suite in their day-to-day roles.

The result was an inspiring, future-focused installation that strengthened the partnership between Woolworths and Google Cloud while encouraging innovation across the organisation.