Grafanafest
A global team reunion delivered as a connected, village-style experience
Grafanafest brought together more than 600 Grafana Labs employees from over 40 countries across six continents, creating a rare opportunity for the fully remote organisation to connect face-to-face. Designed as a walkable “village” experience, the event ensured everything and everyone was within easy reach, encouraging spontaneous conversations, community-building and a strong sense of belonging.
Grafana Labs, known for its open and composable monitoring and observability stack built around Grafana, the leading open-source technology for dashboards and data visualisation had not been able to gather in person since 2019. Despite the disruption of the pandemic, the company continued to grow rapidly, expanding from 50 employees to more than 700 worldwide. With a growing remote workforce, the need to reunite the team in one location became both a cultural priority and a strategic investment in connection.
Designing a Global Gathering with Purpose
Grafana Labs engaged CAPITAL-e to provide end-to-end support across event strategy, planning and delivery. The brief required a seamless experience that could cater to a diverse international audience while balancing logistics, communications and program delivery at scale.
Working closely with the Grafana Labs team, CAPITAL-e managed event planning and project coordination, supported attendee communications and delivered onsite execution to ensure a consistent, high-quality experience from arrival through to departure.
Seamless Delivery, Lasting Momentum
Grafanafest successfully achieved its goal of reconnecting a fast-growing global team, strengthening internal culture and creating space for shared learning and collaboration. The event sparked internal momentum, generating discussion across the organisation about future gatherings and ongoing community-building initiatives.
Post-event surveys reflected overwhelmingly positive feedback, with attendees rating the overall experience 4.9 out of 5 stars. The result was a meaningful, high-impact event that reinforced Grafana Labs’ culture and created a strong foundation for future global events.
Client testimonial
“The CAPITAL-e team plugged in exactly where we needed them. Our whole team has been so impressed to see them successfully stage this event in Canada. It’s great to know that they have the capability to deliver events outside of Australia and APAC.”
YOU MIGHT ALSO LIKE
ElasticON Tour
Twilio RED (Reimagining Engagement Digitally)
Braze City x City Singapore
