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26th April 2023 | 2 Minute Watch

The Growth Experience with Ljubica Radoicic - Part 4

Join Autodesk's Marketing Director, Ljubica Radoicic for a captivating conclusion to the Revenue Marketing Maturity Framework. In this video, we explore Growth Experience (GX), a framework that allows for sustainable growth and unlocks new opportunities in three core areas: organisational transformation, people development &amp; customer/market engagement. We hope you've enjoyed our series and discovered new ways to optimise your Revenue Marketing Engine. Don't forget to scan the QR code at the end of the video for a free chapter on Ascending Growth!If you have any questions, do send Ljubica a message via her <a href="https://www.linkedin.com/in/ljubicaradoicic/">LinkedIn</a>.

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3rd April 2023 | 2 Minute Watch

The Ascending Growth Method with Ljubica Radoicic - Part 3

Welcome back to part 3 of our Revenue Marketing Maturity Framework series!&nbsp;Get ready to learn about a proven change management tool called the Ascending Growth Method (AGM) with Autodesk's Marketing Director, <a href="https://www.linkedin.com/in/ljubicaradoicic/">Ljubica Radoicic</a>.&nbsp;In this session, you'll gain the knowledge to define the Ascending Growth Method (AGM) and its connection to the Revenue Generation Value Chain (RVC). You will also discover the five essential phases of the AGM: Align, Diagnose, Design, Deploy, and Sustain and learn why optimising for long-term success via the Revenue Marketing Engine is crucial.&nbsp;Keep an eye out for our final instalment of the series where Ljubica will explain how to create lasting transformation. In the meantime click the video below to dive in!

The Growth Experience

The Revenue Marketing Framework with Ljubica Radoicic - Part 1

The Revenue Marketing Engine with Ljubica Radoicic - Part 2

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The Ascending Growth Method - Part 3

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8th December 2022 | 5 Minute Watch

Welcome to our exclusive Webinar Mini Series - The Revenue Marketing Framework with Ljubica Radoicic. Join us for a comprehensive four-part series, which will take you through everything you need to know about creating an effective and sustainable revenue marketing engine.

Ljubica is a B2B marketing legend. We first met her at the B2B Marketing Leaders Forum in Sydney and recently saw her present her marketing maturity framework in Melbourne. Judging by the audience's response, her thinking deserves to be shared with other B2B leaders. We’re delighted to have her present a mini-series based on the book she’s recently co-authored: &nbsp;'Ascending Growth: Improve Customer Value. Drive Business Growth. Elevate Your Career.'&nbsp;Throughout her career as a senior marketing leader and strategist, she has worked with leading companies in tech, professional services, and industrial/construction sectors.

About Ljubica Raidocic

The first part will take a deep dive into the Revenue Marketing Maturity Framework and will provide the following:<ul><li>Define Revenue Marketing</li><li>Assess where your team is along the path of going from traditional marketing to a more sophisticated framework</li><li>The importance of value realisation</li><li>An outline of the four stages companies must go through to maturity</li><li>Characteristics and metrics relating to each stage</li></ul>&nbsp;In the next part, Ljubica will bring to light the Revenue Generation Engine. This comprehensive view will provide valuable knowledge on where and how to focus your resources in order to maximise returns.

Part 1: Revenue Marketing Maturity Framework

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22nd March 2023 | 2 Minute Watch

We are back with B2B Marketing legend <a href="https://www.linkedin.com/in/ljubicaradoicic/">Ljubica Radoicic</a>.&nbsp;This time she is helping us to delve into the heart of Creating The Revenue Marketing Engine, which will turbocharge your marketing efforts. By the end of this part, you will be able to:&nbsp;<ul><li style="margin-left:40px;">Identify 10 crucial elements for powerful revenue transformation in your marketing organisation</li><li style="margin-left:40px;">Highlight 3 under-appreciated aspects of change management: Job Design, Culture, and Communication&nbsp;</li><li style="margin-left:40px;">Leverage the power of Revenue Generation Value Chain (RVC) - inspired by Michael Porter's value chain - for a seamless and robust change management strategy</li></ul>&nbsp;Stay tuned for the next part of our series, where Ljubica breaks down the Ascending Growth Method. Discover how this powerful revenue-generating engine gains traction in real-life scenarios and delivers remarkable results.