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      <image:title>News - SOFTWARE ATE THE WORLD. ALMOST. NOW AI IS EATING SOFTWARE. - Make it stand out</image:title>
      <image:caption>The authors, Paul Kedrosky &amp; Eric Norlin, also illustrate, through a practical example, why “it’s possible to write almost every sort of code with such technologies, from microservices joining together various web services (a task for which you might previously have paid a developer $10,000 on Upwork) to an entire mobile app (a task that might cost you $20,000 to $50,000 or more).” They conclude that “for the first time in decades, the technology industry could return to its roots, and, by unleashing a wave of software production, truly create more value than its captures.”</image:caption>
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  </url>
  <url>
    <loc>https://www.capital-e.com.au/news/the-strangest-items-you-need-in-your-event-kit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-05</lastmod>
    <image:image>
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      <image:title>News - THE STRANGEST ITEMS YOU NEED IN YOUR EVENT KIT - 7 Trends to Make Your Corporate Event Stand Out in 2025</image:title>
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  </url>
  <url>
    <loc>https://www.capital-e.com.au/news/steal-these-ideas-how-to-host-showstopping-executive-dinners-that-ignite-all-5-senses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-05</lastmod>
    <image:image>
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      <image:title>News - STEAL THESE IDEAS: HOW TO HOST SHOWSTOPPING EXECUTIVE DINNERS THAT IGNITE ALL 5 SENSES - 1. SIGHT: It’s business, and it’s personal</image:title>
      <image:caption>Top executives are typically familiar with the best fine-dining spots around town. So, it’s important to elevate and personalise the space to make a memorable impression. While stunning views or beautiful venues set the scene, meticulous attention to subtle details makes all the difference. Consider personalised gifts, branded table settings, floral displays or a napkin holder with their logo engraved. A cohesive aesthetic that captures attention, enhances the venue and encourages interaction is essential.</image:caption>
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  <url>
    <loc>https://www.capital-e.com.au/news/capital-e-wrapped-2024-a-year-in-review</loc>
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  </url>
  <url>
    <loc>https://www.capital-e.com.au/news/why-culture-needs-gathering-reflections-from-culturecon-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
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  </url>
  <url>
    <loc>https://www.capital-e.com.au/news/7-trends-to-make-your-corporate-event-stand-out-in-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69852138afe85b66e5587a16/36e76635-163c-4a68-9ba0-51aac04f7b51/20240229_Linked_In_Talent_Connect_0285_8fab55cd52.webp</image:loc>
      <image:title>News - 7 TRENDS TO MAKE YOUR CORPORATE EVENT STAND OUT IN 2025 - 1. Make it personal: Individual experiences create connections</image:title>
      <image:caption>Attracting attention in the dynamic tech sector is challenge numero uno. Bespoke experiences that create a human touchpoint with guests are essential in 2025.  Begin the journey by creating pre-event marketing with content and invitations personalised to guests.  During the event, tailored agendas and one-on-one meeting suggestions based on each attendee's industry, company and role add real value.  Post-event follow-up provides more opportunities for personalisation. Sharing custom content, such as recordings, slides or summaries of sessions they attended, and people they met, helps sustain the connection.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69852138afe85b66e5587a16/f295e694-4102-4399-8cfc-2516838e31ae/Frame+31.jpg</image:loc>
      <image:title>News - 7 TRENDS TO MAKE YOUR CORPORATE EVENT STAND OUT IN 2025 - 2. Take it slow: Mindfulness promotes focus and connection</image:title>
      <image:caption>In the fast-paced world of B2B tech, offering moments of relaxation and mental clarity can enhance the guest experience. It allows attendees to take a breath, recharge, and reconnect with your brand in a refreshed mental space.   Incorporating mindfulness activities into events – such as meditation and dedicated quiet zones – promotes wellness and relaxation among participants, and can help them to maintain focus throughout the event. Encourage participation with scheduled mindfulness sessions during breaks, and provide access to dedicated relaxation spaces with comfortable seating and calming décor. Our work with Braze is a perfect example of this.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69852138afe85b66e5587a16/a746354d-429c-4ded-80af-dd70333bbfac/unnamed_f764e2ab78+%281%29.webp</image:loc>
      <image:title>News - 7 TRENDS TO MAKE YOUR CORPORATE EVENT STAND OUT IN 2025 - 3. Frame the shot: Bold aesthetics encourage social media sharing</image:title>
      <image:caption>Visual aesthetics that surprise and delight are not just about creating a memorable experience at the event. Nailing the visual element of your event also makes it highly shareable.  In 2025, we’re looking for Insta-worthy moments that guests can’t help but post about. And not just selfies — think sound and movement for eye-catching social videos.  For example, live podcast recordings. A band or DJ on the main stage. Interactive sponsor activations. Immersive floral backdrops. Real-time video shorts and image galleries for guests to share on the day. Non-traditional conference venues.  Take a look at our projects to get a sense of how we achieve this. It’s all about enhancing brand visibility and engagement, both in-person and online. Everyone’s looking for great content, and creating a little FOMO for your next event doesn’t hurt either.</image:caption>
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      <image:caption>Sustainability considerations are increasingly influencing decision-making in the tech sector, and many companies are reluctant to participate in high-impact events that contravene their sustainability goals.  In 2025, successful tech events will continue to embrace sustainable branding practices, such as evergreen printed items, paperless promotion, vegetarian food options, and recyclable signage. We’ve even used branded ice cubes and cappuccino froth for edible promo! Carbon offsetting your events can also appeal to environmentally conscious executives. Be sure to clearly communicate your event’s sustainability cred.  Our partner summit for GoTo was primarily focused on creating a sustainable and informative event.</image:caption>
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      <image:title>News - 7 TRENDS TO MAKE YOUR CORPORATE EVENT STAND OUT IN 2025 - 5. AR/VR: Immersive technology enhances the event experience</image:title>
      <image:caption>Innovative technology has long been at the forefront of transforming corporate events into memorable experiences.  For example, digital screens, particularly large LED screens, provide opportunities for memorable content delivery and enhance the overall event experience. However, to surprise and delight tech industry insiders in 2025, integrating augmented reality (AR) and virtual reality (VR) elements is the name of the game.  In 2025, expect to see VR simulations creating unforgettable brand interactions, AR overlays enhancing product displays, and even VR-enabled keynote presentations.</image:caption>
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      <image:caption>Sending employees to events, particularly interstate or overseas, comes with significant costs for tech companies. So it’s fair enough that many will want to see a clear ROI.  While networking has always been a key benefit of attending live events, artificial intelligence is putting data to work to supercharge networking quality in 2025.  AI-powered match-making technologies are replacing the traditional scatter-gun approach to event networking.  These technologies are now capable of analysing event attendee profiles and preferences to suggest potential connections and pre-schedule one-on-one meetings that may prove lucrative for both parties.</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-18</lastmod>
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