Gartner’s annual gathering of CIOs enables CIOs and IT Executives to discover what’s ahead, prioritise their strategy and walk away with the insights, advice and tools needed for now and the future.
Google Cloud & Chrome Enterprise were a premium sponsor at Gartner Symposium with three custom build booths; Collaboration Lab, Google Cloud Booth & Analytics and AI Lab.
Our role was to build the custom booths with revised creative concepts and designs, based on global direction. We also managed content, speaker sessions and the VIP dinners.
To enable engagement with as many C-suite Executives as possible, a SWAG journey created a tangible experience as well as an incentive to visit all three areas and therefore educating and providing a further understanding of Google Cloud's offerings. The challenge was to secure potential future business by leveraging the interaction from all three custom booths.
The results were outstanding! We exceeded the targeted number of leads and the custom booths were a highlight of the Symposium.