EventsDigital Marketing

Which type of hybrid event is right for you?

21st July 2022 | Written by Elyse Doornbos |2.5 Minute Read

When deciding whether to host a hybrid event, you first need to determine what type of event will be the most successful for your goals. There are many different types of hybrid event, each with its own advantages and disadvantages depending on your targets. Webinars are great for reaching a large audience, but they may not be as interactive as other types of event. Seminars are more intimate, but they can be less engaging for remote attendees. 

There are three types of hybrid event: light, sequential and complex.

  1. Light hybrid events are perfect for those who want to add a bit of virtual interaction to their event without going overboard. The physical event takes place at a venue while the virtual attendees tune in at the same time. Networking and Q&As are limited to social media and chat boxes.

  2. Sequential hybrid events are ideal for those who want to offer their guests the best of both worlds. The physical event takes place at one time and venue while the virtual event takes place at another time and virtual venue. Agenda format, exhibitors and all the other details remain the same.

  3. Complex hybrid events are perfect for those who want to add an extra layer of excitement to their event because the physical and virtual events happen at the same time. This allows for guests to interact with each other in real time no matter where they are in the world!

So, which type of hybrid event is right for you? There's no one-size-fits-all answer, so the key is to find the right balance for your goals and objectives. Here are a few things to consider:

1. Do you want to reach a local or global audience?

If you're looking to reach a local audience, an in-person event with a livestream component is a great option. This way, people who can't make it to the event can still participate and feel like they're part of the action.

If your goal is to reach a global audience, a fully virtual event or complex hybrid event might be the way to go. With this type of event, anyone can participate, even from the comfort of their own homes.

2. Do you want to focus on networking or education?

If networking is your priority, an in-person event is a great option. Attendees can mingle and connect with each other in person.

If your goal is to educate your audience, a complex event might be a better fit. With this type of event, you can provide more educational content without worrying about logistics like travel and accommodation.

3. What's your budget?

In-person events can be expensive, especially if you're hosting them in a popular city. If you're on a tight budget, a light hybrid is a good choice. You can still incorporate a virtual element into your event without breaking the bank.

4. What's your audience size?

In-person events are best suited for small to medium-sized audiences. If you're expecting a large turnout, a sequential event can be the best option because you can accommodate more people without worrying about space constraints. If you hit capacity at the physical event, you can offer the virtual event as a back-up so prospects don’t miss out. 

5. Do you want to try something new?

If you're looking to experiment with something different, a hybrid event might be the way to go. With this type of event, you can combine the best of both worlds - in-person and virtual - to create an unforgettable experience for your attendees.

No matter what type of hybrid event you choose, the most important thing is to make sure it aligns with your goals. Once you've determined your goals, you can start planning an event that's sure to wow your attendees. 

Want to wow your attendees with hybrid events? Email us at askus@capital-e.com.au


Article written by Elyse Doornbos, Marketing Coordinator