Tips & InsightsResearch

The B2B Buzz: August 2021

16th August 2021 | Written by Rajhev Rajkumar |3.5 Minute Read

Close your eyes and imagine avocado-shaped armchairs 

While we’re all familiar with some applications of AI to marketing such as programmatic media buying, propensity modelling, lead scoring and so on, I was still blown away by some of the results OpenAI achieved with creating images from text

Named DALL-E (any guesses as to how that name came about?), here’s what OpenAI had to say about this neural network.

DALL·E is a 12-billion parameter version of GPT-3 trained to generate images from text descriptions, using a dataset of text-image pairs. We’ve found that it has a diverse set of capabilities, including creating anthropomorphized versions of animals and objects, combining unrelated concepts in plausible ways, rendering text, and applying transformations to existing images.

Find out more and see other examples here. You’ll also see armchairs in the shape of avocados. And click on the arrows at the bottom of the black rectangles!

Discussion: why a VP of Marketing can’t transition to CRO

From not knowing how to recruit an A+ sales team to not knowing how to close deals, Jason Lemkin from Saastr believes that being a CRO is not a career path or promotion from VPM. We’d love to hear your thoughts on why you agree or disagree. Even better, ping me if you know someone who made the transition successfully.

Email askus@capital-e.com.au

Ash Barty’s mindset coach. 


Take some time to listen to Ben Crowe with your team. He talks about doing it for WE vs doing it for ME, the power of not caring who gets the credit, letting conditions determine your outcomes vs understanding how your freedom of choice and your decisions affect your attitude in any set of circumstances, and much, much more. Also just strikes me as a lovely fella, which is just what I would expect from anyone who gets to work with Ash.

Juuuust riiiight. The Goldilocks zone for Saas and why “it depends”


Benchmarking metrics like churn rate, conversion rate or CAC:LTV can be a fixation for startup founders who want the peace-of-mind that their businesses are performing in the right territory. Christoph Janz puts it better than I ever could in explaining why “it depends”. Bonus: Read to the end of his piece  if you want a link to a more clear cut article with benchmarking data from 1500 SaaS companies.

Rajhev Rajkumar

Article written by Rajhev Rajkumar, Director, Strategic Assets