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    Featured
    16th Dec 2021

    |Marketing

    |ABM

    |Direct Mail

    Does the Past Hold the Key to the Future for Customer Relationships?

    As the year is coming to a close, it is coming to the time to evaluate and review. As a...

    Featured
    16th Dec 2021

    2021 CAPITAL-e Review By Andrew Everingham

    It’s odd to think that about this time last year we were all relieved to be stepping off the roller-coaster...

    Featured
    16th Dec 2021

    |Tips & Insights

    The B2B Buzz: December 2021

    Driverless taxi on approach. Prepare to engage. Two operators including Chinese internet search giant Baidu have the green light...

    Featured
    16th Dec 2021

    |Strategic Assets

    |Tips & Insights

    Persistent Projects

    How long will the things that you are working on today last? If you are building a pyramid, perhaps...

    Featured
    25th Nov 2021

    |Tips & Insights

    The Sound of Business

    Does your brand have a sound? Is the voice of your business female or male, formal or fun? If...

    Featured
    25th Nov 2021

    |Events

    |Research

    Into the Metaverse

    So, what’s the Metaverse? The Metaverse is an expansive network and virtual world consisting of real-time rendered 3D worlds...

    Featured
    25th Nov 2021

    |Research

    Are you prepared for Artificial Intelligence (AI)

    Given long enough, science fiction has an uncanny knack of becoming science fact. Artificial Intelligence (AI) is perhaps the biggest...

    Featured
    25th Nov 2021

    |Events

    |Content Marketing

    Events - the epicentre for marketing content

    Events take a lot of time, preparation, investment and team work. And yet most events exist only as a single...

    Featured
    25th Nov 2021

    |Tips & Insights

    The B2B Buzz: November 2021

    Marketers after board positions: do you qualify? Which of these criteria do you meet? ​​agile  able to adapt your...

    Featured
    28th Oct 2021

    |Direct Mail

    |Events

    |Tips & Insights

    Small businesses - the missing ingredient in many B2B campaigns

    All too often local and small businesses are regularly overlooked by consumers, marketers and sales teams. Sadly, their importance in...

    Featured
    28th Oct 2021

    |Direct Mail

    |ABM

    Nothing says "I love you" quite like a DM

    Ok, ok. Let’s all take a breath. Yes, this is a B2B marketing article. And we are going to talk...

    Featured
    28th Oct 2021

    |Tips & Insights

    |Marketing

    |Content Marketing

    Unscripted Episode 3: Selling in a Virtual Environment - Tips from a Socially Selling Strategist

    Featuring Tom Skotidas from Intersocial Over the past 18 months, we have all had to rethink our sales approach....

    Featured
    28th Oct 2021

    |Research

    |Marketing

    Unscripted Episode 2: Marketing as a Revenue Engine

    Featuring Ljubica Radoicic from Autodesk As you’ve probably experienced first hand, there are many varied views of the marketing...

    Featured
    28th Oct 2021

    |Tips & Insights

    |Research

    The B2B Buzz: October 2021

    The “magic” of global branding Field Marketers in established (non-US) markets know that the tension between local relevance and...

    Featured
    23rd Sep 2021

    |Tips & Insights

    |Research

    The 12 Things That Top Influencers On Linkedin All Do

    LinkedIn's popularity has skyrocketed in the past year. It's inspiring to see how many individuals share their experiences, gain viewership,...

    Featured
    23rd Sep 2021

    |Research

    |Tips & Insights

    Imagination or Iteration? The Role of Risk-taking in Marketing and Events.

    When I was younger, my family and I would go to the same pub every Friday night for dinner. Every...

    Featured
    23rd Sep 2021

    |ABM

    |Direct Mail

    3 Reasons Why Your Company should be using Social Reconnaissance

    So What is Social Reconnaissance?   Social reconnaissance (Social Recon) involves researching and analysing an individual's social media profile and...

    Featured
    23rd Sep 2021

    |Tips & Insights

    Communicating in the digital age

    “Not another Zoom meeting!” Yes, we've all been there. But let's face it, digital meetings are here to stay -...

    Featured
    23rd Sep 2021

    |Tips & Insights

    |Research

    The B2B Buzz: September 2021

    Quantum Computing - Why you should know what it is and how it is going to impact Digital Marketing. ...

    Featured
    16th Aug 2021

    |Digital Marketing

    |Content Marketing

    |Tips & Insights

    2020. The Year we rocked APAC

    While we‘ve delivered projects across APAC for years, the last 12 months has seen us deliver work across geographies and...

    Featured
    16th Aug 2021

    |Tips & Insights

    |Research

    The B2B Buzz: August 2021

    Close your eyes and imagine avocado-shaped armchairs  While we’re all familiar with some applications of AI to marketing such as...

    Featured
    13th Aug 2021

    |Direct Mail

    |Research

    The 5 Cs of Corporate Gifting and DMs in APAC

    Corporate gift giving and Direct Mail have grown in popularity during the pandemic. Organisations have been using gifts to open...

    Featured
    13th Aug 2021

    |Events

    |Digital Marketing

    Unscripted Episode 1: The Brave New World of Virtual Events

    Featuring David Haysom-Macdowell from Jomablue Live events have been around for as long as anyone can remember, but recently the...

    CAPITAL-e Exec Profiles
    12th Aug 2021

    |Partner Marketing

    |Content Marketing

    |ABM

    A “Work of Art”. Let Us Show You Why AE’s Are Raving About Our Exec Profiles

    At the risk of stating the obvious to B2B Enterprise marketers… Understanding your target accounts and the senior executives who...

    Tik Tok B2B
    10th Aug 2021

    |Research

    Is The Clock TikTok'ing For Your B2B Brand?

    News about the growing popularity of the social media platform abound. The app user base grew by a factor of...

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